Friday evening, 8 pm. You are celebrating your new premium product with your team. Today at last it has passed the final tests with flying colours, and now nothing stands in the way of a successful market launch. Your marketing team is already working on an effective campaign, the technical documentation is being printed, and the product website is ready to go live.
Clearly, all of this is ready in German too – after all, the German target market has a lot to offer. Or is that perhaps not so?